I gotta say, as a #SoMom, I learn so many new things.
One of them is the brand of clothing called Petit Bateau. I’d never heard of this chic brand of clothing from Troyes France before, and as it so happens, I’d been missing out on some good quality long-lasting stuff! It’s a quality I look for in children’s wear, mostly because of the way that they use the clothes. They wear it down, so to speak. As I’ve heard time and again, Petit Bateau’s lasts through generations of children.
Petit Bateau has been making comfortable and stylish clothes for 120 years. And after 7000 stores in over 60 countries, this year we now have direct access to its cheerful styles right here in two of our Manila malls.
Sam and I attended the launch of their flagship store in SM Aura Premier last Saturday with a few of the other SoMoms and SoKids. It was another one of our impromptu dates on a rainy afternoon.
Sam enjoyed herself because they was some hand painting going on.
She was also taken by the arts and crafts activities. The kids got to make and design their very own Little Boat, accented by fabrics cut into various shapes.
I have to say: asking moms to bring their kids to a children’s brand launch is quite strategic. Sam remembers everything and in fact has been asking me to get her some new clothes from the store.
How can you not love their clean, nautical designs? Everything looks and feels well-made and easy-to-wear. It’s fun and playful, and according to its history, Moms stand by the brand. Asia Pacific Manager Jing Jin says that Petit Bateau clothes are made out of “50% cotton, and 50% love!”
There were cute outfits in the Spring / Summer collection as modeled by some of Manila’s well-known moms and their children. Petit Bateau expanded its range to include day-wear adult wear since 1995.
Even these pieces are quite timeless. I’m all about the clothes that will last through the seasons and will still be considered trendy. They’re very versatile too; they go well with any occasion, for kids and adults of all ages. In fact, Petit Bateau’s current campaign fits perfectly (to a tee!): “For Never Old”.
Thank you Petit Bateau for inviting the SoMoms to your launch. Congratulations!
Petit Bateau SM Aura
L3 SM Aura Premier
Bonifacio Global City, Taguig
Petit Bateau Shangri-la
4th Level East Wing
Shangri-La Plaza Mall